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About Us

Because you deserve it

We are an apparel brand committed to celebrating your curves and making you feel audaciously beautiful.

We believe in radiating confidence and empowering women to look their best. We know you deserve apparel customized for the (full)ness of your life so we want to accentuate the curves you love and make you feel better about the parts you’re still falling in love with.

About Us Elu

Our Story

Elu Founder Christina

The idea for Elu was born one summer night on a yacht ...

Sounds glamorous, right? Well, I couldn’t fully enjoy it because I found myself standing in a group with five plus-size women wearing the same low quality white dress. After we laughed off the humiliation, we chatted about the lack of options in our size and how we regularly settle for looks we’re not proud of. That night, I committed to myself that I’d someday create an inspired apparel solution for women like me --- women like you. Fast-forward a few years, and Elu is the embodiment of that vision.

Elu was created to empower us to create apparel that truly fits and celebrates each and every curve. We don’t turn any plus-size women away because we stop short of their size. Instead, we embrace you and give you control. At Elu, you can customize apparel exact to your measurements and to your style preferences.

I’m proud of what we’ve created, and I hope you will be too. This is only the beginning of more fresh, innovative things to come.

With Love,

Our Inspiration

Your curves inspire us. The base styles you see in our collection were designed with full figures in mind. From sketch to sample production, we envisioned how these looks would caress your curves. We thoughtfully defined the customizable features so that you could accentuate the body areas you love and minimize the parts you’ve yet to fall in love with.

Each style in our launch collection is named after a woman of strength and courage in our lives. Like you, they inspire us to be strong on this journey of building and creating a custom solution just for you.

Bobbie, Chante, Shawn, Carla and Sonja. We love you and thank you for your influence.